The Brainwash Project in the Leader Newspaper

If you don’t live in Melbourne you’re likely not to have seen the Brainwash Project featured in an article published by the Knox and Lilydale & Yarra Valley Leader Newspapers yesterday. Check out the Knox article here. Word about the project is slowly beginning to spread!


“KNOXFIELD’S Jessica Barlow has launched a campaign against airbrushing of magazine models.

And she has a simple message for magazine editors: many Aussie teens are frizzy-haired and pimple-faced – and interested in more than boys and makeup.

Ms Barlow is following the stand taken by Evelyn state Liberal MP Christine Fyffe, who recently called on the federal government to crackdown on airbrushing in advertising.

Ms Barlow’s campaign is called “The Brainwash Project” which aims to create an alternative magazine prototype and send copies to the editors of leading Australian girls’ magazines.”


To support the Brainwash Project you can visit this website: There’s a groovy video on there too!